BespokeHospitalityPharmaResidentialAboutPortfolioContact
BespokeHospitalityPharmaResidentialAboutPortfolioContact

THRIVING IN TODAY'S DIGITAL DYNAMIC

Revenge travel behind us now, a speck in the rearview mirror. The strong US economy is prompting travel by the world's wealthiest tourists. However, booking has never been more last minute. Hoteliers must be nimble with inventory, price and the quality of their differentiation. Meanwhile every booking engine, OTA and software partner wants a bigger cut of your revenue. Nothing is more important than direct bookings–now and going forward. Heaven help the properties who've forgotten how to generate direct traffic.

DIRECT BOOKINGS

Bespoke synchs on-demand advertising with your occupancy. We discipline marketing spend by hovering over your rolling inventory, your best guests and your best channels. Occupancy dipping? We goose spend and bidding. Occupancy high? We back off ad spend and advise select rate increases. Bespoke is all about direct website bookings, period. Sound like revenue management? It's that and then some.

Our founder owns a boutique hotel, so the entire team understand hotels as insiders. Hospitality is all we do. Our digital expertise is up-to-the-minute and our creative is second to none. We use our own dollars to test new marketing techniques before bringing it to your business. It's time to get deep experience to work on your revenue challenges–and gain a trusted wingman.

Google's Latest Sea Change

Google began cannibalizing organic search three years ago with new Google hotel marketplace. Fast forward: It's nothing short of a sea change in how consumers find properties with real time pricing through an intuitive map graphic. Overnight, Google sidelined OTAs top search ranks. That map graphic became one of the top search result.

The big news is that Bespoke bids only on searches that match your hotel's sales needs: want more midweek bookings? Check. Want more long-stay bookings? Check. Want specific date-ranges? Check. This approach reduce your net commission to an average of <6%. That puts the 18-21% OTAs commissions to shame.

Websites: Never More Important

Your website can be a choke point or a booking closer. Consumers enjoy browsing for digital vacations. As marketers, we break consumers out of digital daydreaming and into real-world buying. Ultimately, your website is where you differentiate your stay against your competition. High differentiation means a higher ADR. Average differentiate means market average rates. Most properties convert 1% of their web traffic to bookings. Bespoke website average 4%. Our smart advertising brings the ideal people to your differentiated story and closes them.

If it's been two years since your last website update, you're overdue for an overhaul. If your site has no lifestyle photography–featuring your ideal guests–you're due for an overhaul. If there is no video on your site you need an overhaul. Bespoke offers full-on custom website design or our new free website product, ReSpoke.

Free ReSpoke Websites Custom Website Portfolio

CASE STUDIES

Here's our curated case studies of hotel success stories with Bespoke House. We're happy to introduce you to our owner and general manager clients for a direct recommendation.

Lookout Point | Hot Springs, American South

Bespoke has reduced Lookout Spring's OTA bookings to just 3% while helping the property be recognized at a TripAdvisor Best Inn in America. Here's how.

7 Union | Nantucket

7 Union beats once-in-a-generation revenue high with new selling channel.

ASSET CONSULTING

We consult with owners, asset managers, developers and entrepreneurs to make the most of their properties whatever the time horizon: sale, relaunch or maintenance. Bespoke is known for boutique upgrade reconcepting strategies. We're experts in matching investment with hard market data and proven launch strategies. We can join your team early or months before you open.

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